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Retail & e-commerce · 200+ employees
Northwind Commerce
Replaced six SaaS tools and cut catalog update time by 83%.
“We used to run a daily standup just to reconcile product data across systems. That meeting doesn't exist anymore. neww.ai does it.”
— Head of Merchandising, Northwind
Summary
Northwind uses neww.ai Shop, CRM, and Analytics to unify catalog, customer, and campaign data across their commerce stack.
The challenge
Fragmented SaaS: catalog data in one tool, CRM in another, campaign attribution in a third. Every report required manual reconciliation.
The solution
Migrated catalog, CRM, and campaign attribution onto neww.ai. Built one agent that watches inbound supplier feeds, updates catalogs, and pushes to every sales channel.
Results
- 83% reduction in catalog update time
- Six SaaS tools retired in 60 days
- $180k/year in tooling spend reclaimed
Products used
ShopCRMAnalytics
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